The secret of getting a reader to engage with your brand? Give them something to read that they actually find interesting or useful – like a great piece of content.
Unlike your website and other brand communications, content gives you the opportunity to connect with customers on ‘neutral’ ground. Instead of selling yourself, you’re giving them something of value to read or watch, and giving them reason to trust, like or listen to you.
Increasingly, brands are looking to long form content (especially blog posts or editorial pieces) to build their brand’s profile in an authentic and non-pushy way. At Nuance we love helping them! Content is one of our favourite things to do, and has seen us learn and write about a whole host of topics – from superannuation to composting.
Our content writing services include:
- Blog writing
- Editorial content
- Interviews and Q&As
- Video scripts
- Social media posts (more about that here)
While there are many content and blog writers out there, few have the ability to conceive content that actually delivers on your strategic goals – which is just what we pride ourselves on doing. We also make a point of understanding your brand’s market and tone of voice, so we can write your content in a style that will get maximum engagement. Plus, we’re research nerds who love doing the background work to give a story substance.
Want to talk content copywriting?