Most copy needs to work in a digital environment these days, and at Nuance we specialise in making sure it’s fit for purpose. After all, people engage with words differently online (so much scope to click, scroll and browse – not to mention get sucked into a vortex of distraction!) so it takes a fairly specific skillset to get it right.
We’ve been writing for the digital world since it first came into existence (yep, we’re that old) which means we’ve been fortunate to see how things have evolved – and how it’s influenced the way people read. As a result, we pride ourselves on delivering copy that works in whatever context it’s intended for, always taking UX (user experience) and SEO (search engine optimisation) into account.