branding

Naming your business: why it’s so much harder than naming your child.

Nuance February 17, 2017 No Comments

Having a fledgling business is a lot like having a newborn baby. On one hand, it’s the most exciting thing ever – you’re so full of

Starting a dialogue: why sometimes it’s better to keep your mouth shut.

Nuance January 27, 2017 No Comments

Since the rise of social media, there’s been a distinct shift in the world of brand communications. Instead of taking the traditional approach of telling