marketing

Flexible working: is it that much of a stretch?

Nuance August 23, 2017 No Comments

Prior to setting up my own business, I worked in an environment notorious for its lack of flexibility: the advertising agency. While not all agencies

Naming your business: why it’s so much harder than naming your child.

Nuance February 17, 2017 No Comments

Having a fledgling business is a lot like having a newborn baby. On one hand, it’s the most exciting thing ever – you’re so full of

Starting a dialogue: why sometimes it’s better to keep your mouth shut.

Nuance January 27, 2017 No Comments

Since the rise of social media, there’s been a distinct shift in the world of brand communications. Instead of taking the traditional approach of telling