{"id":401,"date":"2014-10-30T00:00:00","date_gmt":"2014-10-29T13:00:00","guid":{"rendered":"https:\/\/wordsbynuance.onpressidium.com\/portfolio\/cabassi-co\/"},"modified":"2019-09-27T10:53:23","modified_gmt":"2019-09-27T00:53:23","slug":"cabassi-co","status":"publish","type":"portfolio","link":"https:\/\/wordsbynuance.com.au\/portfolio\/cabassi-co\/","title":{"rendered":"Cabassi & Co"},"content":{"rendered":"

A premium brand of butcher <\/i><\/p>\n

Where it all began
\n<\/strong>All butchers are not made equal. At least not when you factor in Cabassi & Co \u2013 an independent artisan butcher based in Indooroopilly Queensland. Specialising in the finest local meats (including world-class Wagyu), Cabassi & Co produce is a cut above the rest. And naturally, they wanted a top-notch brand to match.<\/p>\n

The primary application would be at the Cabassi & Co flagship store in Indooroopilly shopping centre. Like any buzzing retail environment, this space was full of brands clamouring for the customer\u2019s attention. We needed to make Cabassi & Co stand out for all the right reasons.<\/p>\n

What happened next
\n<\/strong>Working together with The National Grid, we developed an arsenal of brand copy for Cabassi & Co, most of which was specifically designed for the retail environment. The first job was to communicate the story behind Cabassi & Co, and explain what it means to be an artisan butcher.<\/p>\n

Then came the fun part \u2013 dreaming up a huge assortment of poster headlines that could be changed up daily in store, according to the day, the time of year, or the produce Cabassi & Co wanted to promote. Our wonderful client fortunately had quite a sense of humour, and gave us free rein to be quite cheeky with these! Brought to life by The National Grid, the finished brand identity was fresh, bold and a far cry from your standard butcher fare.<\/p>\n

What we like about it
\n<\/strong>Let\u2019s be honest \u2013 it was fantastic to have our words play such a central role to the brand identity, and to have a client who was prepared to make a real statement. Working with The National Grid is always a total pleasure too.<\/p>\n","protected":false},"featured_media":462,"parent":0,"template":"","portfolio_category":[],"portfolio_tag":[],"acf":[],"_links":{"self":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio\/401"}],"collection":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/media\/462"}],"wp:attachment":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/media?parent=401"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio_category?post=401"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio_tag?post=401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}