{"id":405,"date":"2017-06-20T00:00:00","date_gmt":"2017-06-19T14:00:00","guid":{"rendered":"https:\/\/wordsbynuance.onpressidium.com\/portfolio\/tangram\/"},"modified":"2019-09-27T10:21:09","modified_gmt":"2019-09-27T00:21:09","slug":"tangram","status":"publish","type":"portfolio","link":"https:\/\/wordsbynuance.com.au\/portfolio\/tangram\/","title":{"rendered":"Tangram"},"content":{"rendered":"<p><i>A puzzling project<\/i><\/p>\n<p class=\"p1\"><strong>Where it all began<br \/>\n<\/strong>After working in creative businesses for over a decade, Helen Johnson decided the time had come to set up her own consultancy. She\u2019d already decided on a great name: Tangram (which is a 19<sup>th<\/sup> century puzzle comprising seven geometric pieces). What she needed next: a clear brand identity to bring this name to life.<\/p>\n<p class=\"p1\"><strong>What happened next<br \/>\n<\/strong>Working together with Helen and the design team at <a href=\"http:\/\/www.mccartneydesign.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">McCartney Design<\/a>, we developed a colourful and engaging identity around the \u2018Tangram\u2019 concept. Helen\u2019s business is all about coordinating different aspects of creative businesses to drive efficiency, which we expressed with the tagline \u201cMaking the pieces of your business work better together\u201d.<\/p>\n<p>Using the seven pieces of the Tangram puzzle, we then developed seven \u2018personality types\u2019 that are typically found in creative businesses: from the big picture visionaries, to the shepherd who keep things on track. Our reasoning was that, while Helen works with all sorts of creative businesses (designers one day, architects the next) these would be roles that all her potential clients would recognise.<\/p>\n<p>As well as crafting Helen\u2019s brand story to explain her offering (the what), we wanted to shed some light on her actual process (the how). So we used our Tangram shapes to create a sequence of shapes to visualise the life cycle of Helen\u2019s services offering.<\/p>\n<p>Our visual and verbal identity was brought to life in a suite of communication materials, and of course a website which you can check out <a href=\"http:\/\/tangramconsulting.com.au\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/p>\n<p class=\"p1\"><strong>What we like about it<br \/>\n<\/strong>Being a creative business, it was a lot of fun to work on a project aimed at \u2018people like us\u2019 \u2013 and we had a blast figuring out how to use the Tangram concept to illustrate how creative businesses work. Helen was a fantastically open and receptive client, and it really felt like a team effort. Definitely a great example of words and pictures working together to create a system that\u2019s as practical as it is original. Thanks for playing, Helen!<\/p>\n","protected":false},"featured_media":1330,"parent":0,"template":"","portfolio_category":[],"portfolio_tag":[],"acf":[],"_links":{"self":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio\/405"}],"collection":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/types\/portfolio"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/media\/1330"}],"wp:attachment":[{"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/media?parent=405"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio_category?post=405"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/wordsbynuance.com.au\/wp-json\/wp\/v2\/portfolio_tag?post=405"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}